SERVICES
NRC Marketing
Marketing Plans & Processes
Whether your business or brand already has marketing structures in place or completely new to marketing practices, I can assist in catering a marketing plan suited to your audience, platforms and budget.
Every brand and every business is unique, and their marketing plans and processes should always be catered to what makes them stand out from the competition.
I help build marketing plans from the ground up, and implement processes across the plan timeline to ensure it delivers results whilst maintaining cohesion with everyday operations.
So if you need a marketing strategy for the next financial year or a set of procedures to ensure your business is following best marketing practice for the best possible ROI, I’m your guy.
Digital Marketing & Channels
Encompassing all things electronic, Digital Marketing is everywhere you look, with brands and ads flooding every channel.
Understanding your business’ marketing mix is an integral part of establishing a sound, structured and supportive marketing plan that will deliver results and ROI.
Based off their budgets and business set-up, I help clients understand what their channels and capabilities are when it comes to Digital Marketing. From social media profiles to Google Business Profiles, CRM and email marketing, search engine optimisation (SEO) and search engine marketing (SEM), influencer and paid partnerships, digital ads and more.
There is a wide variety of options when it comes to Digital Marketing. Don’t be pulled in by all the shiny new things. Understand your brand and remember the old adage - quality over quantity.
Customer Relationship Management (CRM)
Adept across multiple CRM platforms and digital marketing tools, I understand how these platforms operate to ensure you’re getting the most out of your subscriptions. Things like how to extract relevant data, how to increase your open rates and click-through numbers, and how to combine all of this across purpose-built campaigns.
As of 2026, there are approximately 1,740 different CRM platforms and counting, each with a name more outrageous than the last: Nurture Boss, Tall Emu, Zowie, GupShup, ZangBuck and You Don’t Need A CRM. One of the names I listed was fake. The fact you can’t easily tell which is troubling.
I can work to specific platforms & strategies, and also suggest new platforms that may be better suited to your business.
Search Engine Optimisation (SEO)
SEO, or search engine optimisation, is the process of constantly improving the build & content of a website to enhance it’s visibility and ranking in search engine results pages (SERPs) to drive free, organic traffic. In short, it’s getting your website to go to the gym to get in the best shape possible.
It involves making a website relevant and easy to read for both users and search engines, so it appears higher in unpaid search results on platforms like Google, Bing, Maps and YouTube.
The core components of SEO include keyword research, on-page optimisation, backlinks and technical SEO like metadata, HTML code and schema. Sound like a foreign language? That’s why you’ve got me. I digest the jargon and technical terms so you don’t have to.
Website Building & Content Creation
With experience across Wix, WordPress, Squarespace, Drupal, Webflow, GoDaddy, Shopify and more, I’m well versed in a vast variety of web building platforms.
The majority of web builders in 2026 have some sort of AI capability for content creation, most of which are set up to make the entire process easier. While you can save a lot of time, finer details are often missed. Is the copy written across your website right for your brand? Does it contain relevant keywords and references necessary for SEO? Has it included enough backlinks for UX navigation? Has it affected the overall layout of the webpage?
From start to finish, I can slot in to your business and assist in building fresh, new pages for your website, optimise old ones, or help you begin your research to set up an entirely new website.
Copywriting & Tone of Voice
If you’ve gotten this far through my website, I take it you’ve read some of the content across the Home, About & Services pages. And if you’ve made it to this blurb, I take it you also like what you read.
I was the guy people went to for copy, blurbs and tone of voice ideas before ChatGPT, with some still deferring to me for suggestions whilst others say that AI can do the same job. What AI can’t do is tailor writing and copy options specifically to your brand, business and products.
Copy and tone of voice should feel natural to your brand, never an afterthought and never a prompt. It should feel and sound natural, with bonus points awarded if you can also make people smile.
My writing can add nuance to copy, artworks and brands that resonates with your audience.
Brand Strategy & Development
How well do you know your brand? Is it in a late stage of life in need of a fresh coat of paint? Is it in its infancy or the concept stage with no personality or distinct identity? Or is it maybe in limbo between the two?
I’ll get right in the thick of it to work with you, your team and your customers to build a profile about what your business looks like and what it can become. From there, all brand elements such as design, tone of voice and branding can be developed, followed by a brand strategy that sets you and your business up for success.
Customer and audience research, moodboards, tone of voice development and visual cues are all embedded in the brand identity development process so that each stage correlates back to the overall vision and direction you want for your business.
Event Management & Marketing
With experience coordinating and managing over 100 events for various brands and businesses, I understand the positive role events can play and in a brand or marketing strategy.
Signage, stakeholder management, campaign designs, local area marketing and more are all integral parts in the lifecycle of an event. My experience in project and event management, stakeholder management, contractor delegation and more will allow you to focus on other elements of the upcoming event while I handle the digital, promotional and associated moving parts of the day.
Customers, both established and new, will be interacting with your brand and will walk away with an opinion. I can help make sure it’s a good one.
“Nick brings a wealth of senior marketing experience from a diverse mix of businesses. He brings fresh ideas, isn’t afraid to challenge the status quo and consistently contributes to positive outcomes. The results speak for themselves.”
Andrew, W. Short Hospitality Group
“Nick was really fantastic to work with, his creativity, passion and knowledge of up & coming marketing tools made such an impact on our business. He truly delivered immense value for us and our customers.”
Tim, City Prime
“NRC Marketing provided a detailed analysis of our website and advice on how to enhance our SEO and rankings. We are glad to have engaged Nick, we learned a lot and our website traffic and quality of leads has improved since implementing his recommendations.”
HIGHLIGHTED WORKS & CAMPAIGNS
NOW WE DANCE
Post COVID marketing campaign & project manifesto.
CHEZ BLUE
Restaurant launch, brand development & marketing plan.
PROCESS OVERHAUL
A complete rethinking & restructuring of marketing process.